responsive-web-design-21With mobile technology developing rapidly, lives of people have changed. They depend on it to the extent that without using a mobile, they feel paralyzed. Internet search is 2nd most popular mobile activity besides checking text messages and e-mails.

Today, shopping using a mobile phone is quite common. Around, 72% of tablet users purchase some or the other thing every week using their devices. This is the reason that every online business needs a responsive website. You may be wondering what a responsive website is and why adapt this style.

About responsive website design (RWD)

Responsive website is all about screen size of computers, laptop, tablets or Smartphone. Responsive is a technique that allows your main website layout to contract or expand based on the display screen size. In short, responsive means ‘ONE SITE FITS MANY SCREENS’.

RWD allows your target audiences to access your product from anywhere and on any device they prefer means you can keep them engaged easily.

21st century’s Smart business opportunity – don’t miss it!

Benefits of responsive designs

  • User-friendly interface – User interface is simple and eliminates the frustrating process of scrolling backward and forward to access the content.
  • Increases conversion rates – Call to action is easily accessed in responsive designs increasing the possibility of influencing consumers to do something.
  • Reduces bounce rates – Web browsing is linked with browsers impatient behaviour and websites have some seconds to engage customers before they leap to another site to attain the needed information.
  • Enhances page rank – Google favours RWD in search rankings.
  • Potent & cohesive online presence – One site that supports all devices keeps your brand & data consistent. Customers adore consistency.
  • Cuts down development costs – You have to create, maintain and update just one website, which indicates spending less time, effort and money to keep it running.
  • Competitive advantage – RWD is just blooming and now is the phase to gain a competitive edge over competitors making consumers online experience seamless.

For developers too, RWD is certainly a big challenge because general users are expecting things to work rapidly. For web developers working on the technical side, things can seem like a nightmare at times.

  • They have to cater to multitude of screen sizes and devices – from large to extra-large or from mid to small screens.
  • How the content fits?
  • How content flows from one page to another?
  • How different design essentials blend together?
  • How everything works related to height and width?

Educate your consumers

Developers feel that working with consumers on their RWD project and managing their expectations is an exciting thing, but comes with a price. Before starting the project, it is vital to make sure that your consumers understand the entire process.

Best approach to create RWD

  1. Simple layout and code
  2. Depending on clients existing website width add specific styles – using media queries check the most used resolutions
  3. Design upwards in an array of media queries breakpoints
  4. Use flexible grids
  5. Make pictures fluid – use breakpoints for every other pictures
  6. Apply ‘Max’ & ‘Min’ as boundaries to relative sizes
  7. Get all content in a single column for mobile
  8. Distil your content
  9. Check viewport meta tag

RWD is the future trend and so using it improperly can be worse than not applying it.